Overview
Michelle Steel is too extreme for Orange County families.
SUMMARY
LAST UPDATED: 9/27/2024
Voters in the Los Angeles media market should see ads on broadcast, cable, streaming and digital district-wide as well as read mail about:
Michelle Steel led the charge in Congress to ban abortion nationwide without exceptions for rape, incest, or to save the life of the woman, including in California. Steel also voted against protecting women’s access to birth control, and to punish doctors for providing reproductive care to women. She even supports allowing states to monitor women’s pregnancies and question any miscarriage.
Latino voters – especially Latino voters under the age of 45 – need to see ads on digital and streaming platforms and read mail in English and Spanish about Steel’s extreme record on abortion as well as her long history of corruption:
Michelle Steel led the charge in Congress to ban abortion nationwide without exceptions for rape and incest, including in California. Steel also voted against protecting women’s access to birth control, and to allow states to monitor women’s pregnancies and question any miscarriage, and to punish doctors for providing reproductive care to women.
As a County Supervisor, Steel tried to sell public land to a donor below market value, prompting a grand jury investigation. In Congress, Steel has taken millions from corporate interests, voted against a bill to stop price-gouging while making up to $50,000 from oil royalties, and opposed efforts to limit the power of lobbyists and special interests in Washington.
All AAPI voters – especially AAPI voters under the age of 45 – need to see negative ads on streaming and digital platforms and read mail about Steel’s corruption, especially and as soon as possible about her close ties to disgraced Orange County Supervisor Andrew Do:
Steel's close political ally Andrew Do is under investigation by the FBI for corruption after he allegedly diverted millions of dollars of COVID funds meant to feed the elderly for his personal benefit. Both Andrew Do and Michelle Steel have been accused of using taxpayer money to help their campaigns.
Michelle Steel has opposed efforts to limit the power of lobbyists and special interests in Washington. As County Supervisor, Steel voted against an independent ethics commission to investigate political corruption, fraud, and wasteful spending. Steel even voted to keep her government emails and texts hidden.
Vietnamese voters need to see negative ads on streaming and digital platforms and read mail about Steel’s refusal to stand up to China and her connections to the Chinese Communist Party:
The Wall Street Journal and Orange County Register revealed that Steel’s husband helped Chinese Communist Party agents gain access to Republican leaders – one of whom funneled money to Republicans and admitted to using his access to the Trump campaign to lobby for a pro-China agenda.
Vietnamese voters under the age of 45 – especially English-speaking Vietnamese women – should see some positive ads on streaming and digital platforms and read mail that:
The son of Vietnamese refugees who fled Communism, Derek grew up working to help his parents run the family-owned corner market. At 18, he enlisted in the U.S. Army and was activated after 9/11. Derek earned his law degree and opened his own firm in Orange County where he takes on greedy corporations on behalf of survivors of sexual harassment and victims of workplace discrimination. Derek stepped up to serve as a City Commissioner and a mentor to underprivileged youth. Together with his wife, Michelle, they are proud parents of three.
Derek will defend a woman’s right to make her own healthcare decisions, and he’ll protect access to birth control, IVF, and other critical health services
Derek and his wife run a local pharmacy, which helps provide affordable medications to people in the community. Derek will take on big insurance and pharmaceutical companies to lower the high cost of healthcare and prescription drugs, including capping the cost of lifesaving drugs like insulin, so everyone has access to quality, affordable care.
As a father of three young children and a youth mentor for kids in need, Derek will work to ensure every child gets a quality education by raising wages for teachers, supporting early childhood programs, and providing more vocational education and job training.
ADDITIONAL RESOURCES
While Latino voters can continue to hear corruption messaging, it is important that they also start to hear about abortion messaging.
It is still a priority for voters district-wide to see and hear negative communication. Right now, the only voters who need to see and hear some positive communication are English-speaking Vietnamese voters under the age of 45.
YouTube is a priority platform for digital communication and continued investment, especially for voters under the age of 45.
Voters registered without a party preference, voters who Lean Democratic, and voters under the age of 45 across every demographic group are a priority audience.
Vietnamese voters are hyper-concentrated in the following zip codes: 92655, 92683, 92703, 92708, 92840, 92841, 92843, 92844, 92868. It would be helpful to prioritize communication in these geographies.
For Latino voters under the age of 45 who are seeing ads on digital and streaming platforms, it is most important for these ads to be in English. Spanish language communication is a helpful but a secondary priority for these voters.
Vietnamese women under the age of 45 who speak English are a priority audience.
Abortion is the best overall argument against Michelle Steel, but certain voters also need to see ads about her long history of corruption.
Until the November 5th general election, voters will see joint communication on digital, streaming and satellite from the DCCC and the Tran campaign on the issue of abortion.
Stay tuned for additional information about what voters need to see and hear in the final two weeks before the November 5th general election.